Olympiana was seeking a fresh way to raise brand awareness in a competitive Greek yogurt market in the USA. To stand out in this crowded area, we developed an eye-catching campaign to showcase a key benefit of their yogurt in the most adorable way possible: super strong kids.
Team / Michelle Mihaiu Nick Bozzelli-Levine
Olympiana yogurt fuels strength, and we wanted to showcase just how powerful it is - by featuring a little boy strong enough to disrupt our billboard.
To capture the attention of magazine-flipping Greek yogurt consumers, we featured a super strong girl pushing the Olympiana ad right off the magazine page.
Interaction is the key to any successful Instagram post, so to draw attention, we only gave them half of the ad - promoting the reader to interact with the ad in order to read the rest.
As many young commuters seek a good source of protein, this strong young girl - so powerful she can rip the ad right off of the bus - will certainly catch their eye.
As if our other bus and billboard ads weren’t enough for Greek yogurt lovers, we added movement to both to show off exactly how strong Olympiana makes you.