Specialized was looking for a new way to connect with their audience of young, commuting city-stompers. To resonate with the younger crowd, Specialized simplified their message (literally) to highlight the benefits of the Mode helmet against the work wardrobe basics we all know and love.
Team / Emma Harden Nicole Stawski
We used a billboard closer to the street to create visibility to bikers and non-bikers alike; comparing the perfect black helmet to the perfect business casual basic.
As commuters head into work, they’ll notice the bus shelter ads for the Mode, drawing attention with its sleek design and bold presence.
As young city dwellers flip through creative magazines, they’re likely to stumble upon the perfect helmet for their commute - the Mode.
As Instagram is a go-to for young city dwellers, we created an ad so simple, it’s impossible to ignore.
Commuters, especially cyclists, are always on the lookout for road signs to know what’s next. To raise awareness for Specialized and the Mode helmet, every “S” on city streets will be covered with the iconic Specialized “S” for one day.