Prismacolor was in search of a new way to connect their colored pencils with their young adult audience, specifically post-grads. Sick of being thought of as just a utensil for children, we decided to use this to our advantage and highlight the importance of a childlike imagination in adult life, and the benefits that can come with that.

Team / Eunice Pak Madison Schmidt

To increase visibility to the young post-grads, we chose a high-traffic area, using an outdoor transit bus stop to capture valuable exposure and effectively target individuals already in the area.

To increase visibility to the young post-grads, we chose a high-traffic area, using an outdoor transit bus stop to capture valuable exposure and effectively target individuals already in the area.

Young post-grads are commonly found in big cities where this large billboard with a spotlight will be sure to catch their eye.

Young post-grads are commonly found in big cities where this large billboard with a spotlight will be sure to catch their eye.

As Generation Z and Millennials start to prioritize tangible items, flipping through a magazine, they find themselves envisioning their future aspirations.

As Generation Z and Millennials start to prioritize tangible items, flipping through a magazine, they find themselves envisioning their future aspirations.

While doom-scrolling, young professionals will come across our eye-catching post, reminding them that success can come through creativity.