WD-40 was in search of a fresh and innovative way to reach an often overlooked audience - women. They wanted to break away from the traditionally masculine image of the brand and instead highlight its everyday usefulness in a way that felt relatable, stylish, and modern. The campaign focused on making WD-40 more approachable and relatable to women’s lifestyles, showing that this trusted product belongs in every toolbox—no matter who’s holding it.

Team / Ava Schnider