Darn Tough was looking for a new and interesting way to connect with their young adult audience. They were looking for something that would show the true toughness of their socks, while still being visually appealing. We decided to take a unique perspective, and take a closer look at Darn Tough’s socks.

Team / Karina Villa Derrick Brown

To target our ever-scrolling young adventurers, we posted 3 different animations to further taking the consumer into the world of Darn Tough Socks.

To target our ever-scrolling young adventurers, we posted an animation further taking the consumer into the world of Darn Tough Socks.

As many people going hunting will head out into the woods, we placed a hunting billboard highlighting what Darn Tough can handle.

As the young hikers head out into the woods for a challenge, they come across this sign at the base of the trailhead highlighting the challenge our socks are made for.